The only book a CFO needs to read about social media

I will admit, this book is a ‘old’ in social media terms (it was published nearly 2 years ago). Six Pixels of Separation was my entrée into finally understanding how Social Media can truly benefit me. Actually, by extension, you have benefited as well if you read my blogs, follow my Twitter and are connected with me on LinkedIn.

Many of the CFOs I speak with still have difficulty getting a handle on Social Media. They do not know what is involved in getting involved with Social Media and how to best take advantage of it. There will continue to be new tools (My recent blog: Should a CFO be on Google +?) while other social media sites will fade (remember MySpace?). The concepts explained by Mitch are still valuable.

If you “get” Six Pixels and then “apply” some of the concepts in the book, you will be considered as a Social Media CFO by your peers.

Below is a review I wrote on my LinkedIn application “Reading List by Amazon” in April 2010. Seems like a long time ago. Upon re-reading what I wrote then, I find the review as relevant today as it was when I wrote it.

On a separate note, I would highly recommend you use the LinkedIn “Reading List by Amazon” application. I have found this tool to be a great way to engage with my connections. Assuming you read interesting things (that, let’s face it, make you look smart and build your personal brand), adding it to your LinkedIn profile and looking to see what your connections have read and are reading can allow for real emotional and intellectual engagement.

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Review written by Samuel Dergel on Six Pixels of Separation by Mitch Joel, April 2010

“I have to start this review with a caveat. I knew Mitch Joel before he was Mitch Joel. Well, at least before everyone knew Mitch Joel.

And this has led me to a dilemma.

Because I have known Mitch for a long time, and he wrote a book, it was hard to consider him a famous expert. So I didn’t read the book until recently.

Big mistake.

Six Pixels is a great book for those trying to get a handle on what is happening in the social media space, and how to be able to navigate it.

I recently finished reading the book, and afterwards, went through the specific pages to ‘dog ear’ so I could go back to them and find them with ease.

Six Pixels is a great read because:

– Mitch gives history and relevance to the social media revolution we are currently going through.

– Mitch gives practical advice and self-questions to help you make the most out of social media.

– Mitch gives predictions as to where this space can go.

This book falls in to the “highly recommended” category.

Thanks Mitch”

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Have you read Six Pixels of Separation? Has Mitch Joel’s book helped you better understand how social media can help you?