LinkedIn is pretty popular. With over 100 Million people on the social media site, it is becoming the de facto public profile for professionals like you.
LinkedIn recently issued their ‘Apply with LinkedIn’ button – showing the pervasiveness of LI as todays primary career management tool.
Cindy Kraft also penned an article that appeared in Business Finance Magazine where she argued successfully about why CFOs need to be on LinkedIn for their careers and their future.
Although Cindy did touch briefly on the value of LinkedIn to your current role as CFO, the following are the reasons why you should be involved with LinkedIn to get the best out of your current CFO role.
1. It’s your billboard to the people working within your company. Many people in your company know that you exist, but do they know you? Managing perceptions internally to the people who might be calling you ‘Mr. or Ms. No’ is important. They should see what your background is, what school you went to and all the other impressive things about you.
2. Interacting with customers, suppliers, bankers and other external business partners. I can guarantee you that people you interact with daily from outside your company want to know who you are – and they are checking you out on LinkedIn and the web. What do you want them to see?
3. Being part of the PR message. You are a key component of your company and its message to the world. Read “The CFO: PR Rockstar” for more insights on this value you can bring to your employer.
4. How you are perceived by people you work for. The CEO, Board and Shareholders are keeping tabs on you. Just like you will wear an appropriate suit to work and drive an appropriate car to meet image expectations, your LinkedIn profile speaks loudly to the people who employ you.
Is your LinkedIn profile up to date? Do you still not have a LinkedIn Profile? What are you waiting for? Are you waiting for the next CFO of your current employer to force you to?
Cindy Kraft says
Great post, Samuel. I love the “billboard” visual. Since the new definition of networking is “who knows about you,” offers a perfect picture for how Finance Leaders need to think about their careers.