Yet many CFOs do not keep themselves fresh.
When I ask CFOs why they don’t find the time for conferences or training or coaching or personal development, they answer “I can’t find the time” or “I’m too busy”.
That, my CFO friends, is nonsense. You know it, and I know it.
And your employer knows it too.
Think back to all the important things that happened in your career and in your life. If they were really important, you always made time for them.
I have met a number of CFOs (who happen to be CPAs) that ‘forget’ about Continuing Education, until they ‘forget’ to file the Continuing Education report with their State Board, and get ‘reminded’, and then try to fill their dance card with useless or irrelevant PD courses.
So why don’t CFOs make time to stay fresh?
Reasons can include (but are certainly not limited to):
- Not liking learning
- Thinking they know it all
- Being afraid of change
Combine a Stale CFO with an average CFO job tenure of 3 years (at best), the Stale CFO is a likely candidate to be unemployed for a while once the inevitable happens.
What can a CFO do to stay Fresh, add value to their current employer and be desired by their next?
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