Until recently, the only tool that LinkedIn had for others to confirm that you are as good as you said you were was its Recommendations feature. This is a good tool, but requires the person writing the Recommendation to make a big commitment to you – they needed to essentially write a letter as to what they like about you and where you’ve added value to them and their company. Few people actually used this feature because of the commitment involved.LinkedIn is an excellent tool for business professionals. It allows them to brand themselves and stay connected and expand their professional network.
LinkedIn’s Endorsements feature is based on what you’ve identified as your skills and expertise, and others click to say “I agree” that you have this skill set. It’s an easy and effective tool.
I’ve enjoyed the past few weeks as people I know have endorsed me. It is interesting to see who actually thinks I have the skills I say I have, and I appreciate everyone’s endorsement.
To get the best out of the Endorsements feature, it is important that you properly identify your Skills & Expertise in LinkedIn. For example, if you are branding yourself as a CFO, do you really want to be endorsed for your Excel Skills?
Are you using Endorsements?
Do you find value in this LinkedIn feature?