In a previous blog (Do CFOs Listen to Podcasts?), I mentioned that I polled my CFO Advisors on their content habits. Here is one more tidbit from this survey.
While CFOs may not be the world’s most voracious book readers (see Jack Sweeney’s LinkedIn Pulse post: Imagine Being a CFO Who Doesn’t Read Books: Welcome to the Bean Counters Club), when I asked my CFO Advisors what book format they prefer to read, 1/3 of them said they prefer to read an e-book, while the 2/3 majority prefers a real paper book.
Here are some comments from my CFOs about their book reading preference:
- I don’t read many books.
- Gradually making shift to e-book. Reading my first now & getting comfortable!
- Use my iPad for many magazines, but like to highlight books and prefer feel of holding book.
- Are you trying to make me feel old? It worked.
- I like to highlight, etc.
When I began my journey writing Guide to CFO Success two years ago, I had never read an e-book. As I was about to become an author and my book would be made available as an e-book, I felt it was important to understand what an e-book was all about, so I bought an Amazon Kindle. Today, reading an e-book on my tablet or phone is my preferred method of reading, but I enjoy the senses that come from reading and handling a real book.
As the holiday season approaches, consider an e-book as a gift for your favorite CFO. You can tell them that Samuel says they should try it out and join their forward looking peers that are making their way through the digital age.
(I won’t tell them that a main reason you bought them an e-book was because they are very easy to purchase as a last minute gift.)