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August 9, 2016 By Samuel Dergel Leave a Comment

A CFO Success Story: Jim Burns, CFO of Accela

Jim Burns – CFO of Accela

The following is from an interview with Jim Burns. Jim became CFO of Accela in June 2016. Previously, Jim served as CFO of Silver Spring Networks, as announced in CFO Moves. This interview was edited for clarity.

Quick Takes from Jim Burns on…
Some key challenges to a rapidly growing software companyReally making sure that you integrate well and deliver on your promise. Progress shifting from more license based models to cloud based and recurring SaaS based models.

Older tech companies having a difficult time growing

There’s been such a shift to cloud, and to analytics, and to SaaS. New companies, those that are starting the kind of legacy free, are the ones where all the growth is coming from.

Advice to future CFOs

Get as broad a level of business and operational experience as you can. You get a totally different perspective looking through the lens of somebody in the business versus somebody in finance. I’m seeing more and more CFOs these days that didn’t come up through the public accounting ranks.

The new CEO/CFO relationship

It seems CEO increasingly wants to be able to spend their time externally making a name for the company with customers and wants a CFO that can make sure that everything, not just the numbers, come together, and that the business is operationally being optimized continuously too.

Building your career

Take chances to do jobs you’ve never done before. Your job isn’t just to run it, but to make it substantially better when you left the role versus when you started it. I shy away from jobs where everything is working perfectly when you go in, because there really is no other way but down.

Samuel: Congratulations on your move to Accela. How do you feel? What are you excited about?

Jim: Well, this is a company that I had to do a fair bit of digging into, to get familiar with it, before joining. And the more I learned about it the more excited I got. They’re really in a great place, and there’s not a lot of competitors. If you think about the enterprise software space, there are so many people trying to get in, and this company has been a market leader and it’s successful. Once you get into state/local governments business, it’s about as sticky as it gets. They just don’t churn very much. It really builds a nice client base, SaaS platform from civic engagement, they’ve been broadening their portfolios through both, organic development and quite a number of acquisitions, and I think it’s just a very exciting space to be. If you look through some of the comparatives they have in the public marketplace, they traded eight nine times sales multiples, because investors just appreciate how strong and sticky this business is. So that’s very attractive. Also the management team is great and the board is great, and everyone is very engaged and focused, and that’s a big deal for me too.

Samuel: At what point in time during the interview process did you decide that this is the place for me, this is where I want to go?

Jim: My initial interview with the CEO was very good and then I got even more excited talking to Mark Jung, who’s the chairman of the company. Mark has been around quite a number of opportunities and he’s been CEO of multiple places and on multiple boards. He really validated everything I hoped the opportunity would be, and then some. So it was fairly early on that I got excited that this might be a great thing.

Samuel: You’re in, and you’re trying to figure your way around this new organization. What do you see are the challenges ahead of you?

Jim: I think the markets are growing great, the company has been through a lot of change recently with quite a number of acquisitions. And that’s heavy lifting and the company is working through it. They made nine acquisitions over just a few years. So really making sure that we integrate that well and deliver on the promise, that we get them making great progress shifting from more license based models to cloud based and recurring SaaS based models. And that’s a wonderful thing to do when you’re private versus public. So just continuing the post that mix shift and in trying to get the EBIT margins where they can be for a company of this size.

Samuel: You’ve come from HP, the technology company that it was and still is a very large and successful business. And you’ve made a transition in both your previous opportunity and this opportunity to a much more entrepreneurial, high growth situation. Tell me about that. How was the experience, what have you learned?

Jim: That is a very interesting question. The HP that I left was very different than the HP that I joined back in the late 80s. Hewlett and Packard had set the company up and the very engineering culture to go after growth opportunities. They then realized that the real brilliant engineers did not want to work amongst thousands of other engineers, so they set the company up as a bunch of small to mid-size businesses that had all the resources they needed to either succeed or fail. Most businesses I worked with were anywhere between four to six hundred people-sized businesses. The HP I left had consolidated so much. The division I was in had a hundred and thirty thousand people. So when I went to Silver Spring it was kind of like going back to my original HP route. It was seven hundred people, 300 million dollars in revenue. And Accela is very much in the same boat. Honestly, I enjoyed the earlier days in HP better than the late days in HP, even though I had a much more senior level of responsibility. It’s the difference between flying, with a dashboard in the cockpit versus being able to see through like a crop duster and see through the windshield and know everything that’s going on. It’s just because of the scale of it. Most of the old tech companies are having a difficult time growing right now because there’s been such a shift to cloud, and to analytics, and to SaaS. And new companies, like Accela, the ones that are starting the kind of legacy free, are the ones where all the growth is coming from. And a being part of that growth story is very exciting.

Samuel: Now that you’re in the growth game, with nimble companies that are very different than the HP that you left. What preconceived notions fell by the wayside once you’ve made it into Silver Spring?

Jim: Honestly, there was a lot that I was able to bring from a process maturity standpoint from HP that Silver Spring needed to grow to. Companies go through different transitions. They go through a starter phase and then they go to a scaling phase and then they go to a more mature optimization phases. And then, unfortunately some of them start to go in decline after that. When I joined Silver Spring, it has just gone IPO six months before, so it kind of had a successful chapter one but it was really struggling with the growing pains of the company. And a lot of the entrepreneurial types that are drawn to startups really shun structure. They don’t want structure. And yet the lack of process and structure was really bootstrapping the company. So I think I came in at a good time when the company needed to put some more process and more discipline and some more rigor in terms of how the portfolio was planned and reviewed. How the businesses were run. Kind of getting the businesses do more of a sinus rhythm so that you could run more collaboratively cross functionally, etc. I consider myself a good chapter 2 guy, and I think Accela is in the same boat now. They’ve made a great name for themselves and now it’s just all about continuing to scale larger and do acquisitions and integrate them effectively and operate in multiple geographies and countries. It’s just a different way of working, but it’s what I like doing, it’s what attracted me to Silver Spring and what attracted me to Accela now.

Samuel: Now that you’re CFO and you’re on your way to another success, what advice do you have for those that are aiming to move into that senior role over the next coming year?

Jim: I think that getting as broad level of business and operational experience as you can. I spent nine years outside the finance function. In HP I was general manager of a couple of businesses. I ran multiple different operational supply chains and services and support and sales operations. You just get a totally different perspective looking through the lens of somebody in the business versus somebody in finance. I’m seeing more and more CFOs these days that didn’t necessarily cut their teeth and come up through the public accounting ranks. They’ve had a broader blend of operations. I think the CEO increasingly wants to be able to spend their time externally making a name for the company with customers and wants a CFO that can really make sure that everything, not just the numbers come together, but that the business is operationally being optimized continuously too.

Samuel: What do you feel has made you successful?

Jim: I think the combination of getting the mentors through my career that not only helped and coached me, but took chances on me to do jobs that I had never done before. Because I had kind of shown a track record before. I always believe your job isn’t just to run it, your job is to make it substantially better when you left the role versus when you started it. I took a lot of jobs where people told me to stay away, people who take those jobs get fired, kind of high complexity jobs, and those ended up being some of my more rewarding roles. Because when you go into something you really can make a name for yourself, it’s demonstratively better when you leave the role versus when you join the role. As long as the right elements are there for the role, there’s any number of roles. I sort of shy away from things where everything is working perfectly when you go into it because there really is no other way but down. This job at Accela has got all the things I want – relative to having a good fast growing market and good leadership position. But also a number of things internally that can use my experience and help to allow them to reach their goals a little quicker.

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A CFO Success Story is a feature of Samuel’s CFO Blog, where Samuel Dergel follows up on his book, Guide to CFO Success, speaking with CFOs featured in CFO Moves and CFO Moves Canada, Samuel’s popular and comprehensive weekly report on CFO Movement across the USA and Canada.

July 12, 2016 By Samuel Dergel 1 Comment

A CFO Success Story: Naresh Bansal, CFO of Actiance

Naresh Bansal – CFO of Actiance

The following is from an interview with Naresh Bansal. Naresh became CFO of Actiance in May 2016. Previously, Naresh served as Vice President, Finance of ZScaler, as announced in CFO Moves. This interview was edited for clarity.

Samuel: What attracted you to Actiance?

Naresh: For the last 4 – 5 years, I was at a company called Zscaler that has done extremely well. I helped the company grow from a company of less than 200 people to a company of well over 800 people. But what really piqued my interest was there is such phenomenal opportunity for similar growth at Actiance. And after talking to the executive team and board members, and realizing how committed they were. It really helped solidify my interest in the company, and I decided that I do want to be part of this success story. The product which they had developed is so completely ahead of the technology curve, in the potential that it offers. It has a great executive team as well as great backers.

Quick Takes from Naresh Bansal on…

The new CFO

The role of the CFO has evolved so much, we cannot do just finance; we have to make sure that we understand and are partnering with all the other parts of the organization – like marketing, sales, engineering, pretty much every part of the organization. You need to understand that they are part of the business, and to be a partner of that.

Dealing with rapid growth

You need to make sure there are defined processes around that growth. Especially when you’re growing at such a fast pace – it becomes even more important that we have all the processes in place. You need to make sure that you’re thinking ahead of the curve.

Developing your team

Give them more responsibility. People want to be challenged. If you have people who are hungry to get more, they won’t be satisfied unless they are constantly being challenged. If people are given additional responsibility and accountability, they will rise to it.

Learning from others

Be very open – if your counterpart has a better idea, be open to adopting their idea. Be collaborative. It’s not about people imposing their will on the next.

Networking is key

You have to be constantly staying in touch with your network. It could be anyone. It could be the auditor that you work with, your external vendor that you work with. We all need to make a very conscience effort – this has to become second nature.

Samuel: Each career move that you’ve made has been good for you. What does this opportunity have for you, in your ability to deliver and accomplish, that some of the other maybe didn’t?

Naresh: I feel that the opportunity at Actiance is unique. When I look at the market opportunity, they have the top ten of the ten top banks as their customers. And it’s the ability of the company to monetize those customers. That was a very compelling reason.

For me, having been the head of finance for my last company, this was a phenomenal opportunity to step into the more official CFO role of the company and help them grown substantially, to drive the strategy, drive the approach.

This company is at the intersection of big data, social media and compliance. And all of these three markets are all growing at a phenomenal pace. This is reacting to great opportunities, in a much more regulated environment.

Samuel: What are some of the new challenges that face you in this new adventure at Actiance?

Naresh: There are 2 kinds of software companies. There are companies that have been born in the cloud. There are some companies that have been around for a while and are transitioning to the cloud. Actiance has both of those aspects. Actiance has been in a transition where they have been moving from a perpetual software licensing model to a cloud model. And this is really what I brought to the table – that past experience of having been in those fast growing SaaS companies. Bringing that mindset in terms of how you look at metrics, which metrics to look at, how operationally should we be looking at, whether we should be looking at the pricing strategy, looking at the compensation strategy for the sales teams, looking at it across the board, looking at how the planning needs to be done, etc. In SaaS companies, it’s a very different approach to all of these things.

The second aspect is the rapid-growth the company was experiencing. How do you make sure there are defined processes around that growth? Especially when you’re growing at such a fast pace – it becomes even more important that we have all the right processes in place. And if we don’t have all those processes in place, then we’re putting them in place. We’re putting all the systems, the controls, the whole environment. When you’re a small company, you do what you do. But as you’re growing, you have to make sure that you’re thinking ahead of the curve, and that you have all of the right systems, the right processes. And looking at where the team has the experience and the tools to help build us to the next level.

Samuel: Do you feel have enough of the right team members necessary to accomplish what you need?

Naresh: It’s like anything else – as the company grows, there are different talents of people that we need to look at. As of today, when I entered the organization, there is the absolutely the right amount of people that we need. The people here are phenomenally dedicated. We do have the right team. But as the company grows, we need to make sure we have the correct leaders in all the areas.

Samuel: What are some of the top CFO challenges that face growth companies – like yours – today?

Naresh: Every company is different. Every industry is different. And every stage of growth is different. If you’re dealing with a very fast rate – how do you balance all of the requirements and all of the resources? Finance is one of the areas that you should be able to help with that. But what other things can you look at? How can I help the sales team deliver their growth objectives? How can I make sure as the CFO, I’m the enabler of that growth and not the impediment? It needs to be a good balance where you are growing at a very good rate, but at the same time making sure you keep your burn to a minimum. And where you are adding value to your investment along the way. To me, that’s the main challenge – how do you grow at a fast rate? And making sure that you’re very disciplined about your capital allocation.

Samuel: As a leader. How do you develop other leaders?

Naresh: There is the hiring of people who are very smart – even if they haven’t done everything, but that they smart and have a lot of potential. The other aspect to being a leader is to give your team a lot of guidance and mentoring and tutoring along the way, to be in a position that you’re able to guide other people, and to groom these folks to become the future leaders.

And the third element is giving them more responsibility. People want to be challenged. If you have the right people who are hungry to get more, they won’t be satisfied unless they are constantly being challenged. To me, if people are given additional responsibility and accountability, people will grow. The problem then is – how can I grow? If I have a strong team, that going to help me grow? Will it help my role, help me to do more things, help me to partner with other parts of the business in a more effective manner. To me it’s all about hiring the right people. Helping and grooming them by providing them coaching, and by giving them more responsibility along the way.

Samuel: Other than the CEO, who do you feel is the most important business partner for the head of finance in any organization?

Naresh: Well, the CEO is the most important. But when I look across the table, everyone who is on the executive team is a critical component of that. Also marketing and sales are among the most important people. If you’re looking only at the numbers, everything smells great, everything looks great. So you need to ask yourself – how can I partner with the sales team to make them into a high performance organization, making sure they have the right quotas, making sure they have the right compensation structures in place. On the flip side, it’s sort of making sure we’re setting the targets in the right way. And by providing the correct incentives for the marketing leadership so they can effectively deliver. Supporting these guys with a large enough budget allocation so they can have the right tools in order to deliver these numbers. So it’s a very important partnership with sales and marketing.

Similarly, for cloud operations and engineering, it’s about making sure we’re growing in all the appropriate areas – that we have enough engineering talent, that we’re bringing in more and more, and that we’re doing it cost effectively. Whether it’s putting all the data centers we have in different parts of the world, making sure we have the right contacts in place, so we can help the company scale as we grow. And since we are growing, we need to be looking at expanding in different geographies, and building multiple data centers.

Samuel: What’s your style to get the other senior-level executives to work together with you?

Naresh: We are very fortunate in that it is very collaborative – we all feel and believe we are going in the same direction. How do we make this company a big success? Everyone is looking for the ideas. And similarly, I’m very open to ideas – if my counterpart has a better idea, I’m very open to adopting their idea. Or if I have an idea, they are very open to adopting my ideas. It’s very collaborative. It’s not about people imposing their will on the next. Because, in the end of the day, it’s about how to create value for everybody.

Samuel: What advice would you give to finance professionals who want to grow into the CFO chair?

Naresh: The role of the CFO has evolved so much, we cannot do just finance; we have to make sure that we understand and are partnering with all the other parts of the organization – like marketing, sales, engineering, to pretty much every part of the organization. You need to be able to understand that they are part of the business, and to be a partner with the rest of the executive team. And not even just the executive team – but all the different parts of the organization, to understand their needs and their requirements. How to work with them in a better way, to collaborate and help grow the company. That’s one aspect.

The external factor is networking. Networking is key. If you know your friends are the board members or the people that you work with, it’s not like you meet them once and they’re going to call you the next day for an opening. Because you only want them to call you when they have an awesome opportunity. Not just any opportunity that they have available. You have to be constantly staying in touch with your network, whether it’s the board member that you’ve worked with in the past, or some of the executives that admire your work and that you played a role in their success. It could be anyone. It could be the auditor that you work with, your external vendor that you work with. Everybody will want to work with somebody that has good success. And can bring success to your organization.

Samuel: You’re preaching to the converted. All finance professionals will agree with that in principal, but they’ll always say – I’m too busy. How is someone like yourself able to give attention to that while being very busy?

Naresh: This is one of those things where I wish I could do a lot more. It’s true, the job that you have at hand is far more important. But at the same time, networking is great. Some of the things that I have done personally is that I’m part of the local CFO group here which is call FEI, and they have the monthly dinner. And I at least try to go, if not every month then at least every other month. It’s a great avenue where they bring in a great speaker and have a dinner meeting, so at least you’re not taking anything away from your day. And then you have the fabulous chance to meet the rest of the leaders of the CFOs, share your ideas, and just be able to network. And even in my day to day job, things come up where I might have some questions, but at least I know I have a network of people who I can call and ask for guidance, and ask – have you ever had the same challenge? And how have you dealt with that challenge of such a scenario. Without sharing anything confidential. People generally want to help each other out. I’ve had people call me, asking for advice, and I actually feel like I’m privileged enough to be able to help out somebody.

Samuel: Anything else you want to share with our readers?

Naresh: I think we all need to make a very conscience effort to network – this has to become second nature. Especially as a CFO. Because, especially in my world, you’re not just managing your company, but your also constantly hiring as well. Networking is the key. And to try to learn and absorb. Every year – what have I added on to my skill sets. What more have I learned? And not just be content and think I’m the one who knows everything.

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July 6, 2016 By Samuel Dergel 3 Comments

CFO as Chief Growth Officer?

What exactly is the role of the CFO anyway?

In my book, Guide to CFO Success, my first chapter discusses what a Chief Financial Officer is. I say that the CFO needs to be a Strategist, Leader and Advisor, and those that act as such are able to become the business leader their company needs.

My perspective is not the only perspective on this topic. Those that follow the continuing discussion in print and online about the Chief Financial Officer see numerous perspectives in blogs, whitepapers and articles about what the CFO really is.

One whitepaper I came across recently was an EXL whitepaper entitled Chief Growth Officer: A new role for today’s CFO. The whitepaper was of interest to me because it discussed how the head of finance, which in many organizations has been very compliance oriented, can (and should) make the transition to a more strategic role. The paper describes the idea of CFO as

Click to download larger graphic

…a “Chief Growth Officer”, a newer, more sharply focused evolution of the notion of the CFO as a “strategic partner” to the business.

The paper also includes an infographic detailing the difference between the “Traditional CFO” and the “Modern CFO”

For those with an interest in the evolution of the Chief Financial Officer, this paper offers some worthy insights on how CFOs can move beyond the traditional and lead growth in their organization.

To gain a better perspective on the CFO as “Chief Growth Officer”, I spoke with Vince Sparrow, CPA & CGMA, VP and Client Executive at EXL.

Samuel: Why is Growth so important for the CFO?

Vince: Growth is important for the CFO because it’s important to CEOs, boards and investors. CFOs who help drive the strategies that create growth not only increase shareholder value they also differentiate themselves as active partners to the CEO and the business. CFOs’ access to a broad cross section of data and the analytical skills with respect to finding and interpreting that data can make the difference in carving out new or more profitable businesses. Doing this quickly and efficiently requires utilization of new cloud and automation tools.

Samuel: Why do some CFOs miss the opportunity to help grow their business?

Vince: Some CFOs miss the broader opportunity because they are stuck in the older model as the organization’s scorekeeper and, a bit more advanced, as more passive advisor to the business. They may also spend so much time in gathering and validating information that they lose out on the opportunity to truly understand the implications in the patterns in the data – including external macroeconomic and political data.

What are your thoughts about CFOs being organizational leaders for continued growth in their organization?

June 14, 2016 By Samuel Dergel Leave a Comment

CFO: Your Finance Team is Holding You Back

If you have been following me for a while, reading my blogs and my book, Guide to CFO Success, you will know that I believe that relationships is the area where CFOs ‘make it or break it’. I continue to speak to CFOs about this because of the direct impact that successful relationships has on the Chief Financial Officer.

When I ask CFOs if relationships are important, all of them agree. Yet when I ask them about to discuss the challenges they have in their corporate relationships, the conversation can go on for quite a while.

Each of the 4 areas of corporate relationships for the CFO (who they report to, work with internally and externally, and who works for them) are important. The CFOs relationship with the CEO is super important. I do not know a CFO who thinks that it is not important to keep their CEO happy.

Yet keeping the CEO happy means that you need to work on your other relationships as well.

A recent Forbes article pointed me to a KPMG report mentioning that “CEOs are relying more and more on the CFO to be their partner”.

Note one of the key findings in this KPMG report:

CEOs put a huge value on people skills, but many see their CFOs as lacking in this area. Almost all (97 percent) of CEOs say that attracting and retaining top-notch finance talent is the most or equally important contributing factor in improving the finance function, yet only 33 percent give their CFOs a passing grade in talent management.

As CFO…

Do you have a passing grade in talent management?
If you do have a passing grade, shouldn’t you be a top performer when it comes to talent management?
Is your Finance team holding you back?

There are resources available on how to improve so that you can score higher on managing your talent (including, but certainly not limited to, my book and blogs). I have found that unless you (the CFO) make talent management a top priority, you will continue to limit your success.

CFOs can only be as successful as their Finance team allows them to be.

I’ve helped others and I can help you. Don’t let your Finance team hold you back.

March 22, 2016 By Samuel Dergel 1 Comment

A CFO Success Story: Vinay Mehra, CFO of POLITICO

Vinay Mehra – CFO of POLITCO

The following is from an interview with Vinay Mehra. Vinay became CFO of POLITICO in November 2015. Previously, Mehra served as Chief Financial Officer and Treasurer of the PBS/NPR media organization WGBH, as announced in CFO Moves. This interview was edited for clarity.

Samuel: You’ve embarked on a new role. Why is this exciting for you?

Vinay: The primary reason I came to Politico is because they have built a new business model. I love going into businesses that are creating and inventing new business models. Politico has redefined how to make money in the media business without just being dependent on the advertising side of it. That’s something that really attracted me– they not only created a new business model, but they are also hugely successful in this new business model, and I want to be part of that.

Quick Takes from Vinay Mehra on…

What makes a good CFO?

CFOs often forget that we are story tellers. And we need to tell a story with the numbers. We need to overlay the non-financial data with the financial data to complete the picture.

Underappreciated skillsetThe most underappreciated skillset in finance is the cost-accounting mindset. Once you have a good understanding of true cost, and once you figure out how much of that is the standard cost, it becomes easier to manage and scale a business.

Not-for-profits

I find it very fulfilling. One tends to forget, in life, we all have the responsibility to give back to society. Whether it be money, or donating your time and skillset to a needy organization.

Working with a millennial workforce

This work force wants constant change and they’re not willing to stay with the status quo. Therefore they are constantly adopting new technologies, or adapting to new way of doing things.

Importance of good HR

The biggest assets here are the people. I really feel that HR is probably the most strategic department of this company. And that is where we have to make the investments.

Something to remember

The CFO is, in a way, the chief sales person. He is the one who sets the tone of what the organization is doing. He needs to keep providing a positive spin on how the business is doing. To be able to tell people the story even in the worst situation. He not only has to be a fabulous story teller, but also has to be a great sales person.

Samuel: You’ve had a good long run from your previous experience, in more of a television environment. And now you’re taking that to a new and exciting “new media” environment. What perspectives are you bringing to this new business from your years at WGBH?

Vinay: The first thing I can think of is that the most underappreciated skillset in finance is the cost-accounting mindset. The media business is heavily capital intensive. Having to understand the cost is really important. And thanks to my experience in accounting for 10 years, I had alot of clients – manufacturing clients, tech clients – one of the things they taught me was the concept of cost-accounting. Once you have a very good understanding of true cost, and once you can figure out how much of that cost is a standard cost, it make it much easier to manage and scale a business – rather than just focusing top line goals which is just the revenue side of it. And I think what TV broadcasting taught me is – that it is a business which is hugely capital intensive. For example, if we had 5 to 10 million dollars to make a TV show, we would have a very robust cost-accounting system. We would knew down to the penny, and down to an invoice, what everything was being spent on. And for which episode. So taking some of that same discipline is what I inherited from my experiences in the broadcast side of things and brought it into the “new media” side of things. And that was pretty hard to do – because you’ll have journalists writing their stories, and then they’re putting up their stories up on websites, or newspapers. And then you have to figure out how that translates to revenue – which are the stories that are actually driving traffic to the website, which are the stories that are driving revenue. And then figuring out the cost allocation system. So I think that going from old media to new media is where I found the benefit of having the ability to build a true-cost evaluating system.

On the revenue side, there is alot more diversity in the revenue field; more in new media than there is in the ‘traditional’ media space. Because the new media companies treat content as information, they don’t treat it as just content. The content that’s on the website should be driven by analytics. And they should decide what really makes sense to put on the website. But more importantly, let’s not just treat it as entertainment, let’s treat it as information. So there’s the mindset of it being an information company instead of being just a media company.

Samuel: What do you think makes you a good CFO?

Vinay: I think there are 2 kinds of CFO – there are CFOs who are very financial focused, and then there are CFOs like myself – CFOs who blend the financial and the non-financial data. What I have found in my career, what has made me successful is the fact that I am able to overlay the non-financial data with the financial data itself. So I can tell a story around what exactly is happening. And in every financial function I’ve had a small group of people doing data analytics. But they’re putting non-financial data and they’re trying to see if it tells a story. I think very often we CFOs forget that we are story tellers. And we need to tell a story with these numbers. Just by looking at the numbers it’s hard to tell a story, unless you have the non-financial information to overlay to show if there is some kind of a trend; or to show what is driving those financial numbers. So I would say that I am very much one of those people who loves to tell the stories behind the financial and the non-financial data.

Samuel: I also see that in your career you’ve been very involved in not-for-profits. How has that helped you?

Vinay: I think it’s very fulfilling. To be honest with you – one tends to forget, in life, we all have the responsibility to give back to society. And I personally found it very fulfilling to be involved in different causes – to give back to my city, my town, to my local cultural institution. And that’s one thing I would encourage everyone to try to do. It’s less about being on another board, its more about feeling how I’m able to give back. And giving back doesn’t necessarily need to be about giving money – it could be about giving your skillset, and your guidance to these organizations who don’t have allot of sophisticated management skills. They have a mission, and as long as you are in mind with the mission, you can help in many different ways. Helping to make it successful and running it like a business. Even a not-for-profit has to be run like a business and sometimes they lack the skillset. For me it was something very fulfilling, and something I’m glad I got involved with.

Samuel: And how did that benefit you? What impact did it have on you as a professional and as a CFO?

Vinay: Sometimes, as a CFO, you tend to look at things are pretty black and white. Things are just numbers. But when you get involved with a non-profit, the thing that I’ve come to appreciate is – sometimes, when you are making an investment, you don’t have a true ROI, from a financial perspective. But you will have ROI from a human impact. Or from the bigger benefit of the people, or of this country. For example – when I was in WGBH, very often we needed build TV shows and I would say “hey – no one is ever going to buy this show, no one is ever going to agree to do a big sponsorship for it”. And while that’s true, someone needs to tell the story of lack of diversity, or to tell the story of some other area which nobody else is willing to put the money in to do, because they don’t see the financial ROI on it. But we have a responsibility to tell that story. So we’ll spend money on it because that’s really our core mission is – to educate people. So I would say it’s given me the appreciation to understand that sometimes in business you will make an investment in something that may not have a true ROI, but there will be other ways to measure ROI beyond the financial terms of things.

Samuel: What was most surprising for you when you showed up at Politico?

Vinay: The energy and the passion around their mission of providing political information to their audiences. They are all uniformly passionate about this subject. You know, it’s not often you walk into a business where everybody – from the administrative assistants, to the help in the kitchen – are all uniformly passionate about this stuff. It’s amazing. And it make everything alot easier, because everyone is aligned with the mission. Everybody is very passionate about what difference they want to make.

And the second thing – which came as a bit of a surprise for me – was the millennium demographic, which is a large proportion of our employee base – between 25 to 28. They’re working at a much faster pace than you or I do! And I love working fast and changing things, but this work force wants constant change and they’re not willing to stay with the status quo. Therefore they are constantly adopting new technologies, or adapting to new way of things. And they crave it, and they keep pushing for it. This has been a big surprise for me, coming from big corporations where change is so hard, and it’s so hard to get people on board, or to follow new ways of doing things.

Samuel: It must be a big change, coming from NPR-type of background, where you were truly middle-aged, taking a look at everyone around you. Coming from an environment where you were one of the younger ones, to an environment where you’re one of the older ones.

Vinay: Yes – and the other thing is I think their desire and energy for staying in the forefront of technology and processes – it’s in their DNA. You don’t have to tell these people – they live this every day – how can we do things better. They’re built this way. And I think some of it is maybe because you don’t have the luggage of a traditional media company and all the headaches of running a traditional media company. But this is a company that continues to innovate every day. In every way – from how to come up with new revenue ways, to how can we become more efficient to how to use new technology. It’s just blowing me away. And it’s very refreshing to be an environment like this.

Samuel: And how does that translate for your finance team?

Vinay: That’s where I would say I have work to do. Because the rest of the organization is so forward thinking that my finance team hasn’t kept pace, with their level of change. In some ways I think the finance team got comfortable with the old ways of doing things. As if it’s the only way to be doing things

Samuel: So what are you doing to put change into a finance group that needs to be changed a little bit?

Vinay: The first thing I’ve done is to physically relocate people from my finance team into business groups. The people who do invoicing and billings and collection for my ad business used to sit in finance, in a central location, and I’ve taken them out of there and said go sit in the unit. Go sit in the business. Go see what they do every day and be part of their workflow, instead of sitting separated on a different floor and communicating through emails. I think that’s given them a sense of appreciation how the business operated, that they never knew before.

Secondly, substituting some of the skill sets that are lacking on the team, I bring in new people. For instance, somebody with more experience and or somebody who is an expert in certain areas is going to have expertise in their DNA of the finance function and will be able to figure it out as they go along. Which works to a certain point, but then a lack of knowledge and a lack of expertise because of the hindrance.

And the third thing is technology. They are very advanced with leveraging and using technology here. And because of that, the business units have gone off and made selections of technology products to streamline their operations and their processes. And on the back end of things you have finance working on QuickBooks because they haven’t kept pace with the evolution and change that has happened in the business.

Samuel: What are you ultimately responsible for, at Politico?

Vinay: I have Finance, I have HR, and I have Operations. I have pretty much ALL the business operations of the business. Basically all the non-editorial side of things.

Samuel: Have you always had HR responsibility?

Vinay: I have. In different forms. In WGBH I had business managers in HRO sitting in the business units, who reported to me. So yes, I’ve always had some HR responsibility. Planning, strategy, all those groups reported up to me

Samuel: How does it feel to be responsible for human resources in an environment that’s growing, dynamic and where culture is a key part of the talent pool?

Vinay: To be honest – the biggest assets here are the people. They don’t really have any physical assets here. And so preserving that asset base is extremely critical, for the organization. And we are thinking about additional approaches – until now we took for granted that we’ll have 20-30% turnover and keep hiring new people. My philosophy is we need to find a better way of keeping this from happening instead of constantly dealing with this turnover. And I get excited about the fact that I can help influence and be a caretaker of the culture of the organization. I feel that it’s a great opportunity for the organization to be able get what they are looking for, from a cultural perspective. Sometimes I feel that an HR reports directly to the CEO of an organization, and they tend to take a more of an administrative function. I really feel that HR is very strategic and probably is the most strategic department of this company. And we have to make the investments here. This is where we need to put the most focus – to help make sure that we can keep our employees.

Samuel: What advice would you give to someone in finance that’s trying to work their way up and wants to become successful in their career? Advice that you wish someone would have told you?

Vinay: I would say that having an understanding of the numbers and the context of the business, the strategy of the business is extremely critical in this day and age to be a successful CFO. Early in my career, when I was in accounting, I think the reason why I was so successful with my clients is because I was able to focus on their business problems, not just their financial problems. Additionally, in some ways the CFO is also kind of the chief sales person. He is the one who sets the tone of what the organization is doing. He needs to keep providing a positive spin on how the business is doing. To be able to tell people the story even in the worst situation. And so what tends to sometimes happen is that we forget that we have the DNA of a sales-person. We need to use that. Whether we are talking to our salary employees, or if we’re talking in external shareholders or investors. And I feel that anyone who wants to grow their career in a finance perspective, not only has to be a fabulous story teller, but also has to be a sales person.

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January 26, 2016 By Samuel Dergel Leave a Comment

A Solution for Lonely CFOs

Being CFO is a challenge.

CFOs are expected to be key contributors to the success of a company. They are regularly are called upon to make tough decisions, at times without the support of a sounding board.

Being CFO can be lonely but it doesn’t have to be.

Last year we launched a CFO Peer Group. CFOs from across North America meet in person and virtually. They have regular conference calls and spontaneous one-on-ones. In November they all convened for a day in Chicago. These CFOs found a comfortable setting in which to learn and share together with their peers.

In 2016, we are expanding our group. Members of this exclusive CFO Peer Group will have access to:

Annual in-person one day meeting in November 2016. Our first in-person CFO Peer Group meeting in Chicago this past November was a great success. These CFOs took time out of their busy schedules, spending one full day out of the office to meet their peers and discuss issues that were top of mind while networking and learning from others (just like you).

Regularly scheduled phone calls (8 times / year) where you will have an opportunity to speak with, interact and network with fellow CFOs. The topic of conversation will be what interests you. You will have the opportunity to discuss the challenges you face as CFO with your peers, and to listen, learn and network.
CFO Questions Forum, where you will be able to submit questions to your peers at any time. This could be helpful when looking for a template, facing a challenging relationship situation in your business, or need assistance to access a referral. Your CFO Peers will help you and you will be there to support them.

The opportunity to reach out spontaneously and confidentially to peers who you will come to respect and trust.

Unlike other CFO-oriented programs you may have attended in the past that spoke to you from a podium and a PowerPoint, our CFO Peer Group allows you and your peers to discuss topics that interest you, that are current, immediate and relevant to you. You drive the conversation – our role is to facilitate.

You can learn more about Samuel’s CFO Peer Group here and here.

There are only a few spaces available.

Meetings start in February. If you are a CFO and this interests you, please email us.

November 2, 2015 By Samuel Dergel Leave a Comment

Good news CFOs: The Future of Finance Looks Bright (But Only if you Plan and Act)

A new research report released today by CFO Research and sponsored by SAP shows that while Finance has improved a lot over the past years, there is plenty of opportunity to Finance to deliver more value to the organization.

The report, Thriving in the Digital Economy: Four Reasons Why Finance Is Excited About the Future has four key findings that CFOs, senior finance executives and board members will find of significant interest:

Finance professionals are embracing their influence in their enterprises—and looking forward to a bright future as their profession evolves.

The good news is that finance professionals are more influential than ever in their organization, and have opportunities to go beyond core traditional areas of ‘old’ finance. The biggest challenge with this opportunity comes from ensuring that talent with leadership potential in finance can grow beyond the core additional areas.

The organizational scope of the finance function—already broad— continues to expand to encompass risk management, IT, M&A, and other key functions.

Again, as Finance becomes the central organizational address for all administrative and support functions within an organization, can the talent planning match this need?

Finance teams will be challenged to fulfill their core performance management mandate in the face of rapid change and greater business complexity.

High value-add within finance can only happen with the right people, processes and technologies in place, especially as business gets more complex and change continues at a faster pace.

Finance professionals see the rising wave of digitalization and automation as the key to their ability to partner with the business to manage performance.

In a conversation with Thack Brown, general manager and global head of Line-of-Business Finance at SAP, he said that the impact of technology opportunities (digitization and automation) will radically change how the transactional part of finance is being managed, even by those following current best practices.

Stay tuned as I will be sharing parts of my interview with Thack Brown. The insights he offered were fascinating, and combined with this report, provides excellent food for thought for the CFO who is looking to be the best business partner possible to their organization.

October 27, 2015 By Samuel Dergel 1 Comment

A CFO Success Story: Mark MacLeod

Mark MacLeod – Founder, SurePath Capital Partners

The following is from an interview with Mark MacLeod. Mark left his position as CFO of Freshbooks and started his own advisory firm – SurePath Capital Partners, as announced in CFO Moves Canada. This interview was edited for clarity.

SD: Mark, you’re not like other CFOs. You have gone in and out of being CFO so many times, and because you’ve been on multiple sides of the board table, I felt it would be interesting to hear your perspective. So to start off – which job do you prefer – the CFO Job or the outside advisor job?

MM: It’s not as simple as that. I live to do two things – One is to advise founders and management teams, and the other is to do complex financial transactions. The thing that I liked about being a CFO at start-ups is that they were often in need of both. When I created SurePath Capital Partners, I created a company that only does both those things. When I had been a CFO and had been a close advisor to the CEO’s that I’d served and got to work on lots of transactions, then I’m a really happy guy. If I’m the CFO of a company and it’s well capitalized and were not doing acquisitions, and we’re not being acquired – if we’re just kind of running the ship, then that’s not so great for me.

Quick Takes from Mark on…

Thinking out of the CFO box

You need to go way beyond finance. You need to step up and fill other operating capacities.

Relationship between CEO and CFO

Synergy – if the CEO is the technical founder, take on the more outward-facing aspects; if the CEO is outward-facing and a rainmaker, try to take on as much of the internal operations as possible.

Create an informal network of your peers

There are always folks who are a little bit ahead of you in terms of scale and experience and complexity, and you can learn a ton from them. Branch out to other Venture funded CFOs.

Capable management

The whole thing about being a C-level executive in a venture backed company is that your competency and leadership need to scale faster than the company is scaling.

Keeping sight of the bigger picture

Remember to not only work IN the business, but to also work ON it. Similarly, to not just work IN yourself, but also to work ON yourself. Delegate lesser tasks to free up time to work on growing your capacity.

SD: Let’s talk about what it takes for a technology CFO to be successful. You’ve played that role, you’ve advised people in that role, what makes a successful Tech CFO?

MM: Well, I’d say it is the ability to go way beyond finance. I think, when a company isn’t fund raising, the financing role is pretty simple, and you have to find other ways to add value. Often the management teams at start-ups are incomplete and so there’s room to go way beyond finance and fill in other operating capacities. I’ve definitely done that a lot. I’d say within the finance realm, first of all you have to have a very clear understanding of all the nuts and bolts in the business, particularly because often those businesses are burning money and so you must understand ‘good burn’ vs ‘bad burn’. Most businesses these days hinges on profitable unit economics, and so even though the business as a whole might be in the red, if these customers are profitable, and you understand the nuances of customer mass, that’s kind of crucial. And then I would say the ability to translate. For example, if you’d just walk in to an exec meeting and rattle off a bunch of numbers and metrics, it’s sort of somewhat useful, but you have to go way deeper. As an example, if “churn” (the number of people who cancel your service) has moved in one direction, its somewhat useful to give the data points on the movement, but it is far more useful to understand the root cause and give good guidance. So again, it’s being able to go beyond the numbers.

The approach I’ve always taken to the CFO world is to define the role in a way that gives the CEO maximum leverage. What I mean by that is – if the CEO is very technical founder, then I’ve always tried to take on some of the outward facing aspects, so that the CEO would be able to be building and shipping product. Whereas if that CEO is a very outward facing CEO and a rainmaker, then I’ve tried to take on as much as the internal operations as possible, so that person could be out of the office and know that things are still running. To me the CFO is the right hand of the CEO, and therefore you have to govern yourself or kind of define the role in a way that has the most impact on the CEO.

SD: You’ve been a CFO on a full time basis and CFO on part time basis. What’s the difference?

MM: Huge difference. Again, take everything I’ve said about taking on more operating responsibility, in the context of full time. If you think about the core of a business – the core of any business in the technology business is building product and selling product, just to generalize. The rest is in support of that. In that context, finance is always important, but it’s not a core thing. It’s relatively horizontal. It can transfer the same functions from one company to the next. And so outsourcing the core nuts and bolts of finance makes all kind of sense. But where you run into trouble is when you outsource finance to someone, but then try to get that someone to do a whole bunch of other things – that just doesn’t work. So the big difference for me is that when I was full time I was going way beyond the finance role, whereas when I was part time I stuck to the core nuts and bolts of running a very tight back office, investor relations, budgeting, fundraising, reporting, etc.

SD: I’ve asked number of tech companies who are looking for finance help “what do you need?” and they said “well, we would like a Mark MacLeod”. You have a brand to you that says “start-up tech CFO”. How would you recommend they find their own Mark MacLeod?

MM: That’s a tough one. You know it’s funny. In retrospect, it might have taken the hard way to get my experience. My first start up was a client of mine and I came in with absolutely no experience and just kind of stumbled along. And because I was very focused on deals and fund raising in particular; if I didn’t feel like that company was on the trajectory to really grow massively, I’d move on. And that resulted in a bunch of things. I exited positively in a relatively short time frame, or me concluding that they weren’t going to be exiting in a relatively short time frame. But the point of all that is my learning and development was compressed and accelerated by moving to different companies and getting exposure to different start-ups, different stages in their life cycle, and that whole bit. So that’s one path.

I was very lucky because I got into start-ups very early, back in the late 90’s when anyone with a pulse was getting funded. The environment was pretty forgiving. So that could be a path today – someone who has kind of hustled around and has been involved in some fund raising, and has shown a propensity and an aptitude to be able to talk about things that are beyond the numbers.

But I’ll tell you… the whole thing about start-ups and venture capitalists is it’s all about the outliers. And while I’ve been part of some great businesses, the biggest learning opportunities and the biggest development, the most scope and the most exposure is when I was part of the outliers. Like Shopify and Freshbooks. So the point of that is hiring someone with that pedigree, even if they haven’t had the CFO title. If you’ve gone through Shopify’s growth, from 100 to 700 people, if you’ve gone through all the things that come with that and you understand how systems scale and you understand how to do really amazing investor reporting, and how to build sophisticated budgets and how to scale a finance function, that’s amazing experience. I’ve learned through trial and error that QuickBooks falls apart when you cross 100 employees. And then you end up having to go to a NetSuite or an Intact or something. Knowing that coming in, because you’ve come from a place with scale, would be pretty interesting.

So it’s really 2 different profiles. It is someone who is really helpful and has had some exposure through a few different companies so that they can pattern match. Or it’s someone who has come from a bigger company, one that the start-up aspires to be.

SD: Am I correct in saying that nobody can really hire Mark MacLeod because Mark learned it from the companies that he did the work in? I mean, you’re beyond that start-up age CFO that is young and has just enough experience but not too much, who’s not looking to take home too much cash and is more willing to put it down for the future. Do I understand that correctly?

MM: If someone wants to hire a Mark MacLeod, well a Mark MacLeod has been 2 decades in the making and is still being made, you know what I mean? They don’t exist. You have to hire someone who looks nothing like what I look like now. Hire someone who I was like 15-20 years ago, which means you’re really taking a chance. I got in because the environment was so frothy. And I would say that I stayed for 2 reasons – 1 maybe as you said, I don’t look like most CFO’s, because it’s never been just about the numbers for me, it’s always been about the strategic context around the numbers. So it was always the bigger picture. I’d say the thing that really helped make me stand out is I had a huge passion for venture capital. And for getting into the venture community and making deals happen. If a company is running out of money and hiring you helps them get money, then that should really sell itself. But in the early days that’s really how I got into a lot of start-ups. When I was doing the part time CFO stuff, the real sweet spot was that I would take companies and get them ready for the next round of funding, I would raise it for them, and then stay on as their CFO. That’s how I was kind of paying my way. So it’s a different context.

SD: What’s the ideal CFO for you to work with?

MM: I don’t know that there is just one to be honest. If I am helping a company fundraise or helping them prepare for an exit, I think that in both cases the deal will very much be driven by the strength of the management team. It’s not like I simply want a technician in there because I can handle the strategy stuff. I’d be more than happy to work with a very strategic deal-making CFO. I think that doing great big deals is a team sport, not like an individual hero sport. I think I’m equally happy to work with an internal deal maker, as I am to work with someone who’s got super tight back office. I think the takeaway is that one way or the other, we need both. So if the person is just the big deal maker and the back office is not super tight, that’s going to make it harder for me to do what I do. One way or another we have to have both the substance and the spot.

SD: What advice would you give to new CFOs who are just at the start of their career?

MM: Talk to peers a lot. There’s always folks who are a little bit ahead of you in terms of scale and experience and complexity, and you can learn a ton from them. You could also create an informal network, talking to other venture funded CFOs and the portfolio. Makes a ton of sense. I think this is true not just for CFOs but for any role. The whole thing about being a C-level executive in a venture backed company is that your competency and leadership has to scale faster than the company is scaling. And so in that context, having a coach who can help you work through issues and help you scale is super important as well.

SD: How did you make time for important things? Things that were related to your career and employer, but there was no deadline attached to it?

MM: I think I have a certain level of self-awareness. So I knew that I needed to not only work IN the business but also work ON it. And similarly to not just work IN myself, but to also work ON myself. I never have been the kind of technician who is always dotting I’s and crossing T’s. As a result I was able to push that kind of work down to the right level and that gave me capacity to work on growing my capacity, if that makes sense.

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July 23, 2015 By Samuel Dergel Leave a Comment

People, Process & Technology in Finance – What is the Right Proportion?

Mary Driscoll wrote another valuable piece for CFOs. Her article in CFO.com – Metric of the Month: Finance Function Costs – gets to the chase on a subject that many Chief Financial Officers face. CFOs have told me that it is hard to be a corporate leader in cost reduction while they need to come back to request and get approvals for increasing their costs to be a better business partner across the business, operationally and strategically.

You should read the article.

I’d like to address the question Mary asked as she ended her article. In discussing the management of Finance costs, which are composed of People, Process and Technology, Mary asks – What is the right proportion?

Mary believes it is up to each CFO to figure out.

Sounds simple.

But most CFOs are hard pressed to figure it out. If it was easy, the proportion of costs wouldn’t look like this graph.

So where should a CFO start?

Figure out what you’re actually doing. You can hire a consultant to figure it out, but you could, with a little effort and honesty (with yourself), can see what your Finance team is actually doing.

Benchmark and compare. APQC benchmarks are a good place to start, and there are others that exist as well. While they may not be directly correlated to your business.

Prepare a plan. Any plan to improve Finance is a good plan. It is certainly better than just letting things be in Finance. “That’s the way we’ve always done it” is not a plan.

Aim for low hanging fruit. When you benchmark and compare, you’ll see obvious areas for immediate improvement. Identify them and act on them.

Communication & Leadership. CFOs sometimes forget that their leadership role requires that they stand up and stand out. Communicating what you’re doing in a refined and positive way to your team and your company will help get the support you need to make your plan a success.

What about People, Process and Technology? Here is what CFOs need to keep in mind.

Bring on the right People. Bringing on and developing higher level value adding senior finance talent will help you reduce the costs of lower level transactional staffing costs.

Rejig Processes. Does your Finance function have to run like it always has, even though your business has changed significantly in the recent past? If you are running Finance like it’s 1999, and your business looks nothing like it did in 1999, processes need to be significantly updated to fit.

Technology is always a challenge for Finance. Systems, software and other technology solutions can be expensive. Unless your enterprise is going through a wholesale ERP change, focus on Processes and People first. Once that part of your plan is in place, you will have the right Finance ecosystem and culture to properly take advantage of. Dollars on technology needs to be well thought out and prepared for (on the People and Process side) before making significant investments.

Reducing the costs of Finance while improving its impact on the business is possible. Studies show this. While it may sound counterintuitive to someone who has not done this before, learn from the literature.

And if you’re still not sure, ask your CFO Peers about their success stories in making this work.

Being CFO is a challenge.

Being CFO can be lonely but it doesn’t have to be.

There are only a few spaces available.

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