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May 10, 2018 By Samuel Dergel Leave a Comment

PODCAST: The Hiring Triangle – CEO, CFO and the Board

I was recently interviewed by Jack Sweeney for his podcast series called CFO Thought Leader. This was the fourth time I was interviewed by Sweeney, and I enjoyed our conversation once again. I believe you will find the conversation interesting and relevant.

Here are some of the questions addressed in this podcast. (You can listen via the Youtube window on this page, you can download the file or find the iTunes link below)

How involved is the Board when hiring a CFO?
How can a CFO hire go wrong?
How can a CFO going through a hiring process work through the CEO/Board dynamics?
What advice do you offer CFO candidates before their first interview?
If a CFO hire is going to happen, what is the time frame to make it happen?
How do you help CFOs with executive coaching?
What advice would you give a CEO trying to evaluate a CFO candidate?
What part do part-time CFOs play in the market today?
When is the right time for a company to hire their first real CFO?
Who engages an executive search firm for a CFO hire?
What advice do you have for senior finance executives that want to build relationships outside their business?

If any of these topics are of interest to you, you will find this podcast to be worth listening to. (29 minutes)

Which comments resonate most with you? Let me know what you think below, or email me.

Download | Subscribe to CFO Thought Leader Podcast series on iTunes | Link to the CFO Thought Leader web page with more details about this podcast

August 8, 2017 By Samuel Dergel Leave a Comment

A CFO Success Story: Sajid Malhotra, CFO of Limelight Networks

Sajid Malhotra, CFO at Limelight Networks

The following is a summary of our interview with Sajid Malhotra, who was appointed CFO of Limelight Networks in April 2016, as announced in CFO Moves. Prior to being appointed CFO, Sajid was Chief Strategy Officer at Limelight Networks, and worked in strategy roles at Convergys, NCR Corporation and AT&T.

Samuel Dergel: Please tell us about what motivated you to become CFO

Sajid Malhotra: Professionally I recognized the higher responsibility and opportunity to assist in turning around the business. In my previous role as head of strategy, I could influence but this was clearly a lot more. The personal motivation was that I have a desire to assist other company Boards and being at a C-Level position would facilitate that goal.

SD: What challenges did you face becoming CFO when you were not classically trained for the role?

SM: I was at the right place at the right time. There was an abrupt departure of the CFO and I expressed interest to be the next CFO. I knew that the role would be a challenge but I felt, based on the underlying support team, there was low probability of failure and a very high probability of success. I felt I possessed the right skill set to turnaround the business for all stakeholders and wanted to take on the challenge of being a key member to turn a broken business into a successful one. Despite the position being outside of my comfort zone, I recognized, it was an opportunity I should not pass up.

SD: Did you find it challenging to move into the CFO role, acquire a new team and get the results that you need (or able to get them to perform)?

SM: I am a firm believer of not reducing workforces and in giving the incumbents the first chance. I believe keeping and motivating my team is the first order of business. My job is to make the team and the environment I inherit better. Over the course of my 30-year career, I have let the same principle guide me, regardless of the company, the industry or size.

SD: What do you feel are the key qualities for successful leadership?

SM: Leading by example, honesty and transparency, is a requirement. Leading by example and letting my team see how I interact with all around me, my sense of commitment and responsibility helps modify team behavior accordingly. People self-learn and perform.

SD: How important is it to have your people believe in you?

SM: Extremely important. I cannot do this alone. With my team, I can. My resume, experience and capabilities are important elements to getting a job but to be successful, it is all about the team working together towards a common goal and with a clear and unified purpose.

SD: How do you deal with change?

SM: I don’t think people handle change well in general. I have found that when you get the first series of changes and are successful, momentum picks up, employees attitudes change, and the trend becomes your friend.

SD: How are relationships important to you?

SM: Strategy and M&A are transactional roles. The CFO position requires higher engagement and entanglement, not just with the employees, but with vendors, customers, shareholders, community and competitors. I may have underestimated the amount of time investment required to be good at all this. It is a requirement for success.

SD: In your experience, what has been the difference between giving advice vs. taking advice?

SM: I always found it easy to give advice to CEOs, CFOs and boards but taking advice is 180 degrees different. Much, much easier to give and I have higher respect for those who constantly receive.

SD: How important is time management to a CFO?

SM: The CFO position requires a lot of time to do the job well and everyone is asking for your time. It is very easy to get buried in work if one does not manage time well and so, it is crucial to manage it well. We only have 24 hours in a day and time is an equalizer. Do a few things and do them well. Delegate the balance to trusted team members. Opportunities will only return what you invest in them.

SD: What advice do you have for contemporaries considering taking on the CFO role?

SM: Self-awareness as well as conviction are key. The CFO is the gatekeeper to the value vault. Do it well and you create value, do it poorly and you destroy value. Setting expectations and priorities before accepting the role rather than figuring them out after you have accepted the position is important. Ask for help. Take help. Leave personal biases at the door.

SD: Now that you’ve been CFO for over a year, what is your impression about the Office of the CFO?

SM: The CFO is most often the second most important role at any company, and for good reason. I find it an honor to be a CFO. I am temporarily occupying a position and an office. I need to make sure I don’t dilute the role for those who will follow me.

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A CFO Success Story is a feature of Samuel’s CFO Blog, where Samuel Dergel follows up on his book, Guide to CFO Success, speaking with CFOs featured in CFO Moves and CFO Moves Canada, Samuel’s popular and comprehensive weekly report on CFO Movement across the USA and Canada.

November 29, 2016 By Samuel Dergel 1 Comment

PODCAST: Asking the Correct Questions Before Accepting Your Next Leadership Role

Here are some of the things that were discussed. (You can listen via the Youtube window on this page, you can download the file or find the iTunes link below)

Are CFOs diligent enough in their due diligence prior to accepting a new CFO role?
The impact of tone from the top on CFOs.
The importance of CEO/CFO chemistry for a CFO job seeker.
How CFOs and CEOs can work together successfully.
What CFOs in the job wish they knew before they accepted the job.
The challenges of building the right Finance team as a new CFO.

If any of these topics are of interest to you, you will find this podcast to be worth listening to. (25 minutes)

Which comments resonate most with you? Let me know what you think below, or email me.

Download | Subscribe to CFO Thought Leader Podcast series on iTunes | Link to the CFO Thought Leader web page with more details about this podcast

July 6, 2016 By Samuel Dergel 3 Comments

CFO as Chief Growth Officer?

What exactly is the role of the CFO anyway?

In my book, Guide to CFO Success, my first chapter discusses what a Chief Financial Officer is. I say that the CFO needs to be a Strategist, Leader and Advisor, and those that act as such are able to become the business leader their company needs.

My perspective is not the only perspective on this topic. Those that follow the continuing discussion in print and online about the Chief Financial Officer see numerous perspectives in blogs, whitepapers and articles about what the CFO really is.

One whitepaper I came across recently was an EXL whitepaper entitled Chief Growth Officer: A new role for today’s CFO. The whitepaper was of interest to me because it discussed how the head of finance, which in many organizations has been very compliance oriented, can (and should) make the transition to a more strategic role. The paper describes the idea of CFO as

Click to download larger graphic

…a “Chief Growth Officer”, a newer, more sharply focused evolution of the notion of the CFO as a “strategic partner” to the business.

The paper also includes an infographic detailing the difference between the “Traditional CFO” and the “Modern CFO”

For those with an interest in the evolution of the Chief Financial Officer, this paper offers some worthy insights on how CFOs can move beyond the traditional and lead growth in their organization.

To gain a better perspective on the CFO as “Chief Growth Officer”, I spoke with Vince Sparrow, CPA & CGMA, VP and Client Executive at EXL.

Samuel: Why is Growth so important for the CFO?

Vince: Growth is important for the CFO because it’s important to CEOs, boards and investors. CFOs who help drive the strategies that create growth not only increase shareholder value they also differentiate themselves as active partners to the CEO and the business. CFOs’ access to a broad cross section of data and the analytical skills with respect to finding and interpreting that data can make the difference in carving out new or more profitable businesses. Doing this quickly and efficiently requires utilization of new cloud and automation tools.

Samuel: Why do some CFOs miss the opportunity to help grow their business?

Vince: Some CFOs miss the broader opportunity because they are stuck in the older model as the organization’s scorekeeper and, a bit more advanced, as more passive advisor to the business. They may also spend so much time in gathering and validating information that they lose out on the opportunity to truly understand the implications in the patterns in the data – including external macroeconomic and political data.

What are your thoughts about CFOs being organizational leaders for continued growth in their organization?

November 5, 2015 By Samuel Dergel Leave a Comment

5 CFO Opportunities for the Future of Finance

Earlier this week I shared a new research report by CFO Publishing sponsored by SAP with some insights on the Future of Finance.

Thack Brown is general manager and global head of Line-of-Business Finance at SAP, and I had the opportunity to speak with him about the report. I have had the opportunity to speak with Thack numerous times over the years, including for my book, and I continue to find his perspectives and insights relevant, useful and enjoyable.

I would like to share 5 points that Thack shared with me that I thought CFOs should hear, listen to, and think about further. (This is an excerpt from my conversation with Thack and has been edited for clarity).

1) This is a platform play at the end of the day.

Companies in the general market are currently revaluating their platforms, their ERP, their financial systems, all of that stack, and saying “it’s all changing”. It’s time for me to place the next bet that will be my platform for the next 10-15 years.

2) Know that the CFO opportunity is a big one.

CFOs need to be ready to make the step out of the finance field, into a more comprehensive involvement understanding of the entire workings of the company. CFOs need to expand their role and take on more responsibilities.

3) You are not alone.

Finance professionals are usually challenged when it comes to networking. We tend to be so overworked and focused on our profession that sometimes we can fall into that trap of believing that our problems are only our problems. Talk to your peers. Network, brainstorm and problem solve. This is a valuable resource and should not be overlooked.

4) The next big thing.

Automation. This has been talked about in the finance world forever. The need to move more effort out of the back office and automate it so you can spend more time in the front office. Move past the shared services environment to full automation. The back office of the future will be a just a few highly skilled experts handling, enabling and ultimately evolving the automation.

5) Advice to midsize companies and their CFOs.

Mid-size companies need to keep an eye on the technology transformations of automation and simplification, because this may be not their opportunity to catch up the big boys, but actually leap-frog them entirely. As an example, they could skip the entire shared services phase.

So, CFOs, what do you think?

October 27, 2015 By Samuel Dergel 1 Comment

A CFO Success Story: Mark MacLeod

Mark MacLeod – Founder, SurePath Capital Partners

The following is from an interview with Mark MacLeod. Mark left his position as CFO of Freshbooks and started his own advisory firm – SurePath Capital Partners, as announced in CFO Moves Canada. This interview was edited for clarity.

SD: Mark, you’re not like other CFOs. You have gone in and out of being CFO so many times, and because you’ve been on multiple sides of the board table, I felt it would be interesting to hear your perspective. So to start off – which job do you prefer – the CFO Job or the outside advisor job?

MM: It’s not as simple as that. I live to do two things – One is to advise founders and management teams, and the other is to do complex financial transactions. The thing that I liked about being a CFO at start-ups is that they were often in need of both. When I created SurePath Capital Partners, I created a company that only does both those things. When I had been a CFO and had been a close advisor to the CEO’s that I’d served and got to work on lots of transactions, then I’m a really happy guy. If I’m the CFO of a company and it’s well capitalized and were not doing acquisitions, and we’re not being acquired – if we’re just kind of running the ship, then that’s not so great for me.

Quick Takes from Mark on…

Thinking out of the CFO box

You need to go way beyond finance. You need to step up and fill other operating capacities.

Relationship between CEO and CFO

Synergy – if the CEO is the technical founder, take on the more outward-facing aspects; if the CEO is outward-facing and a rainmaker, try to take on as much of the internal operations as possible.

Create an informal network of your peers

There are always folks who are a little bit ahead of you in terms of scale and experience and complexity, and you can learn a ton from them. Branch out to other Venture funded CFOs.

Capable management

The whole thing about being a C-level executive in a venture backed company is that your competency and leadership need to scale faster than the company is scaling.

Keeping sight of the bigger picture

Remember to not only work IN the business, but to also work ON it. Similarly, to not just work IN yourself, but also to work ON yourself. Delegate lesser tasks to free up time to work on growing your capacity.

SD: Let’s talk about what it takes for a technology CFO to be successful. You’ve played that role, you’ve advised people in that role, what makes a successful Tech CFO?

MM: Well, I’d say it is the ability to go way beyond finance. I think, when a company isn’t fund raising, the financing role is pretty simple, and you have to find other ways to add value. Often the management teams at start-ups are incomplete and so there’s room to go way beyond finance and fill in other operating capacities. I’ve definitely done that a lot. I’d say within the finance realm, first of all you have to have a very clear understanding of all the nuts and bolts in the business, particularly because often those businesses are burning money and so you must understand ‘good burn’ vs ‘bad burn’. Most businesses these days hinges on profitable unit economics, and so even though the business as a whole might be in the red, if these customers are profitable, and you understand the nuances of customer mass, that’s kind of crucial. And then I would say the ability to translate. For example, if you’d just walk in to an exec meeting and rattle off a bunch of numbers and metrics, it’s sort of somewhat useful, but you have to go way deeper. As an example, if “churn” (the number of people who cancel your service) has moved in one direction, its somewhat useful to give the data points on the movement, but it is far more useful to understand the root cause and give good guidance. So again, it’s being able to go beyond the numbers.

The approach I’ve always taken to the CFO world is to define the role in a way that gives the CEO maximum leverage. What I mean by that is – if the CEO is very technical founder, then I’ve always tried to take on some of the outward facing aspects, so that the CEO would be able to be building and shipping product. Whereas if that CEO is a very outward facing CEO and a rainmaker, then I’ve tried to take on as much as the internal operations as possible, so that person could be out of the office and know that things are still running. To me the CFO is the right hand of the CEO, and therefore you have to govern yourself or kind of define the role in a way that has the most impact on the CEO.

SD: You’ve been a CFO on a full time basis and CFO on part time basis. What’s the difference?

MM: Huge difference. Again, take everything I’ve said about taking on more operating responsibility, in the context of full time. If you think about the core of a business – the core of any business in the technology business is building product and selling product, just to generalize. The rest is in support of that. In that context, finance is always important, but it’s not a core thing. It’s relatively horizontal. It can transfer the same functions from one company to the next. And so outsourcing the core nuts and bolts of finance makes all kind of sense. But where you run into trouble is when you outsource finance to someone, but then try to get that someone to do a whole bunch of other things – that just doesn’t work. So the big difference for me is that when I was full time I was going way beyond the finance role, whereas when I was part time I stuck to the core nuts and bolts of running a very tight back office, investor relations, budgeting, fundraising, reporting, etc.

SD: I’ve asked number of tech companies who are looking for finance help “what do you need?” and they said “well, we would like a Mark MacLeod”. You have a brand to you that says “start-up tech CFO”. How would you recommend they find their own Mark MacLeod?

MM: That’s a tough one. You know it’s funny. In retrospect, it might have taken the hard way to get my experience. My first start up was a client of mine and I came in with absolutely no experience and just kind of stumbled along. And because I was very focused on deals and fund raising in particular; if I didn’t feel like that company was on the trajectory to really grow massively, I’d move on. And that resulted in a bunch of things. I exited positively in a relatively short time frame, or me concluding that they weren’t going to be exiting in a relatively short time frame. But the point of all that is my learning and development was compressed and accelerated by moving to different companies and getting exposure to different start-ups, different stages in their life cycle, and that whole bit. So that’s one path.

I was very lucky because I got into start-ups very early, back in the late 90’s when anyone with a pulse was getting funded. The environment was pretty forgiving. So that could be a path today – someone who has kind of hustled around and has been involved in some fund raising, and has shown a propensity and an aptitude to be able to talk about things that are beyond the numbers.

But I’ll tell you… the whole thing about start-ups and venture capitalists is it’s all about the outliers. And while I’ve been part of some great businesses, the biggest learning opportunities and the biggest development, the most scope and the most exposure is when I was part of the outliers. Like Shopify and Freshbooks. So the point of that is hiring someone with that pedigree, even if they haven’t had the CFO title. If you’ve gone through Shopify’s growth, from 100 to 700 people, if you’ve gone through all the things that come with that and you understand how systems scale and you understand how to do really amazing investor reporting, and how to build sophisticated budgets and how to scale a finance function, that’s amazing experience. I’ve learned through trial and error that QuickBooks falls apart when you cross 100 employees. And then you end up having to go to a NetSuite or an Intact or something. Knowing that coming in, because you’ve come from a place with scale, would be pretty interesting.

So it’s really 2 different profiles. It is someone who is really helpful and has had some exposure through a few different companies so that they can pattern match. Or it’s someone who has come from a bigger company, one that the start-up aspires to be.

SD: Am I correct in saying that nobody can really hire Mark MacLeod because Mark learned it from the companies that he did the work in? I mean, you’re beyond that start-up age CFO that is young and has just enough experience but not too much, who’s not looking to take home too much cash and is more willing to put it down for the future. Do I understand that correctly?

MM: If someone wants to hire a Mark MacLeod, well a Mark MacLeod has been 2 decades in the making and is still being made, you know what I mean? They don’t exist. You have to hire someone who looks nothing like what I look like now. Hire someone who I was like 15-20 years ago, which means you’re really taking a chance. I got in because the environment was so frothy. And I would say that I stayed for 2 reasons – 1 maybe as you said, I don’t look like most CFO’s, because it’s never been just about the numbers for me, it’s always been about the strategic context around the numbers. So it was always the bigger picture. I’d say the thing that really helped make me stand out is I had a huge passion for venture capital. And for getting into the venture community and making deals happen. If a company is running out of money and hiring you helps them get money, then that should really sell itself. But in the early days that’s really how I got into a lot of start-ups. When I was doing the part time CFO stuff, the real sweet spot was that I would take companies and get them ready for the next round of funding, I would raise it for them, and then stay on as their CFO. That’s how I was kind of paying my way. So it’s a different context.

SD: What’s the ideal CFO for you to work with?

MM: I don’t know that there is just one to be honest. If I am helping a company fundraise or helping them prepare for an exit, I think that in both cases the deal will very much be driven by the strength of the management team. It’s not like I simply want a technician in there because I can handle the strategy stuff. I’d be more than happy to work with a very strategic deal-making CFO. I think that doing great big deals is a team sport, not like an individual hero sport. I think I’m equally happy to work with an internal deal maker, as I am to work with someone who’s got super tight back office. I think the takeaway is that one way or the other, we need both. So if the person is just the big deal maker and the back office is not super tight, that’s going to make it harder for me to do what I do. One way or another we have to have both the substance and the spot.

SD: What advice would you give to new CFOs who are just at the start of their career?

MM: Talk to peers a lot. There’s always folks who are a little bit ahead of you in terms of scale and experience and complexity, and you can learn a ton from them. You could also create an informal network, talking to other venture funded CFOs and the portfolio. Makes a ton of sense. I think this is true not just for CFOs but for any role. The whole thing about being a C-level executive in a venture backed company is that your competency and leadership has to scale faster than the company is scaling. And so in that context, having a coach who can help you work through issues and help you scale is super important as well.

SD: How did you make time for important things? Things that were related to your career and employer, but there was no deadline attached to it?

MM: I think I have a certain level of self-awareness. So I knew that I needed to not only work IN the business but also work ON it. And similarly to not just work IN myself, but to also work ON myself. I never have been the kind of technician who is always dotting I’s and crossing T’s. As a result I was able to push that kind of work down to the right level and that gave me capacity to work on growing my capacity, if that makes sense.

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July 14, 2015 By Samuel Dergel 1 Comment

The Challenges CFOs Face Alone (But They Don’t Have To)

CFO Peer Groups: A mid-year update

Since the release of my book, Guide to CFO Success in 2014, I have been reminding CFOs that they need to build and develop their relationships within their organization.

Last fall, when speaking with some of my key Chief Financial Officers that I keep in regular touch with, I was reminded that while CFOs are lonely, there is a solution to their loneliness. These conversations with my Chief Financial Officers led me to develop my CFO Peer Groups.

Starting this past winter, I created 3 groups of 10 CFOs from across the USA and Canada, with the express goal of getting them to talk, learn, share and network with each other. Each month we had scheduled conference calls, with questions from CFOs sent to the group in advance that prepared the group. These CFOs were able to call on their peers both during and outside of our meetings on the issues and challenges facing them.

This fall, we will have our first in-person meeting in Chicago. At this meeting we will take our phone conversations to the next level and set the stage for where we take this in 2016.

Here is a sample of some of the discussions we have had so far this year in CFO Peer Group.

Topic addressed	Question discussed
The ability to grow while stabilizing the core business.	How to grow while investing in the core and changing the culture?
Scaling the organization to handle growth efficiently and profitably.	What changes have you made both to the finance organization and encouraged throughout the organization to deal with top line growth year-over-year in the 20%+ range.
Having sufficient cash for all initiatives and not wasting time or money to get there.	What strategies have you used that have had success or failure? Why?
Integrating 4 recent acquisitions	How have you dealt with integration challenges? Staffing, IT, timelines, etc.
Scaling without rapidly increasing costs and maintaining quality	What systems, processes or frameworks have they utilized to be successful in the past?
Best practices for managing tight cash flow.	How do you redirect the culture of an organization to be conscience of tight cash flow when the CEO wont.
Describe your day to day activities and how this has changed over the course of your tenure	What are your thoughts on how the role of the CFO evolves over time and how do you build your team such that you focus on the highest priorities? What functions report to you?
Outsourcing of non-strategic functions	To what extent have you outsourced? What did you outsource? What was kept in house? Which outsource partners would you recommend?
Acquisition Process	Do any of you have a well defined non confidential process around acquisitions that cover everything from target evaluation, negotiations, financing, due diligence and all legal documentation through purchase? Or is it more ad hoc project planning as circumstances warrant? In either case are roles and responsibilities clear and what role does the CFO and his / her organization play?
The Finance Team	How do you ensure a strong, engaged team? How do you ensure they are treated with the respect they deserve by the non-finance departments? What are some good tips and tricks for finding and retaining a strong team? How do you prevent burnout and staff turnover? How to you create a culture that values the finance staff and the role that they play?
Building your Finance and Accounting team	Do you have separate Accounting and FP&A functions? Do you lead each of those functions or do you have a #2 Executive in your department that manages these functions (or others?) If so,
Business Unit Structure	Have you structured business units in a complex multi-product environment? If so, how did you do it and what worked well and what didn’t? Would also like to know how you structured the management of the business units
I am currently focused on CyberSecurity and efforts to be in front of the issue.	What best practices have you put in place recently? Have you reviewed insurance coverage for security breaches? Recommendations for Outsourced CTO services.
Asia expansion.	Anyone have experience with hiring/establishing a local presence in Asia?
Budget Planning	Has anyone used Zero Based Budgeting as a means to get deep into spending areas? If so, was it worth the time and how did the process
Internal Audit Process	Curious on rigor of Internal Audit Process and role of group within your company (financially vs. operationally focused, approach to audit planning, consultative vs. enforcers, etc.)?

These are only A FEW of the discussions we have had in CFO Peer Group so far in 2015.

As the year progresses, my CFOs will be sharing, learning, growing and networking, both in our continued conference calls, as well as at our first in-person meeting this November in Chicago.

My questions to you

As a CFO, wouldn’t you want to be able to share these types of questions with your peers?

As a CEO or Board member, aren’t these the types of things you want your CFO to have the support for?

There is help for the Lonely CFO.

Create your own CFO Peer Group. Or ask to join mine. I might be able to make room.

June 30, 2015 By Samuel Dergel 2 Comments

A CFO Success Story: Christine Russell, CFO of UniPixel

Christine Russell, CFO of UniPixel

The following is from an interview with Christine Russell, recently hired as CFO of UniPixel, as announced in CFO Moves. This interview was edited for clarity.

SD: Congratulations on your move to UniPixel. What are you excited about in your new role?

CR: I have been a Silicon Valley CFO for 30+ years and I’ve been involved in all kinds of different technologies. I’ve worked in many different industries, but there is a fundamental formula consisting of three elements for success that I’ve found in my companies and if they have this formula to start with, then they are going to meet with success.

First, the company really needs to be serving a large market (in the multi-billions) and that way in your growth cycle if you’re capturing only 10% of market share, you’re still a company with hundreds of millions of dollars in revenue. I’ve never enjoyed going to companies that are targeting a niche market where you don’t need 80% of the market and you’re a 200 million dollar company and there’s nowhere to go from there.

The second criteria is the product needs to be something that’s really useful and can be differentiated in the market. It can be either technological advantages, cost advantages, usability or some combination of these. It has to be something that people really need, and not something that we need to go out and convince everyone they need. Finally, the CEO needs to be a leader – somebody thoughtful, decisive, and with a bias for action. They need to have an impeccable reputation in the industry. Someone I’m really proud to present to investors and who customers can stand beside. To me, UniPixel has all of these elements – a multi-billion dollar addressable market in touch screen devices that have both technological and cost advantages and a CEO with a deep background in display and optical and who has run public companies before with great success.

Quick Takes from Christine on…
The formula for a great company:
1) Serves a large market.
2) Creates a useful and differentiated product.
3) Has a really well-rounded CEO.

Networking: Successful networking means making lifelong friends and giving back.

Successful Female CFOs: Executives need to make their career a priority. There is no such thing as balance. It’s a compromise. It’s what you choose to do with your life.

Females on Boards: Recruit your board by individual, irrespective of race, sex, country of origin. Hire the best for the board. Period.

Managing your Board: Over-communication and transparency creates trust.

The Best CEOs for CFOs: Confident CEOs are able to share their powerbase with the CFO and treat them as a trusted partner.

Advice to up-and-coming female CFOs: Be absolutely fearless. Brainstorm with your other executives, and shut up and listen – you will learn a lot.

SD: How do CFOs get matched with great companies? What did you do to get to this company?

CR: I was approached for the UniPixel opportunity by a colleague who I knew in Silicon Valley for many years. He introduced me to the CEO, Jeff Hawthorne, and told me that he had worked with Jeff before and that he was an excellent and effective CEO. He told me that Jeff was respected for his deep knowledge in the display and optical industry. So a personal recommendation is extremely valuable. Always.

The way I joined my prior company was through a board member who was a committee chair who I knew from professional organizations. So again, it’s about who you know.

SD: How did you become so well networked?

CR: First of all, because I don’t really like the concept of networking, I think of people as friends. Friends help one another. I’ll tell you a little story about how I came to know some of these people, especially the gentleman who recommended me at Vendavo: I belong to a professional organization called Financial Executives International and I always enjoyed attending the Silicon Valley meetings. One day they approached me and asked if I would be willing to become the president of the organization. I was doing an IPO for a company at the time so I said I was too busy. I was set straight by one of my corporate outside lawyers. He looked at me and asked if I enjoyed going to the organization and if I found it helpful. So I said oh yeah, the people are wonderful. And he said, so when do you give back? I left his office and I immediately called up the board and told them I would accept the position. I have no idea how I did that while I was doing an IPO, but I did it, and then those people went on to become very good friends of mine and they really helped me. They help you and you help them.

SD: Most Senior Finance Executives don’t do enough networking.

CR: No they don’t, and I think they’re missing an opportunity to meet people who can be a lifetime friend and find out about opportunities that go both ways. They look out for you and you look out for them. And I will say that executive recruiting certainly has its own place. A search firm located me through my LinkedIn profile for a previous position that I held at Evans Analytical Group.

SD: If you look at the percentage of women at the CFO level, it’s not representative of the number of females in finance. What is your take on that?

CR: First of all, I think there are more women in HR and finance than there are in many other positions. I think that you have to have a certain amount of ambition and time that you’re willing to devote away from your family if you want to see the executive staff table. I was once on a panel where one of the panelists got a question asking a woman how she balanced her work and home life. Her response was you don’t. She devoted a lot of time to her work life at the expense of her home life. There is no such thing as balance. It’s a compromise. It’s what you choose to do with your life.

SD: What are your thoughts on the social discussion about females on boards?

CR: I’ve always thought that you should recruit your board by individual, irrespective of race, sex, country of origin, or anything that is unrelated to finding the best people you can who will accelerate your business. I know I’m going against the grain by saying that, but I think that a board member has to be highly qualified to be a board member. Especially in these times of challenges and activist investors. You need to have the very best qualified individual you can find.

SD: How have you as CFO managed to get the best relationship possible with the board that you had at various companies throughout your career?

CR: I have learned to over-communicate with the board. I will communicate very regularly and frequently and I wait for people to tell me “Christine, quit calling me!” Then I know that I’ve done enough communicating. I’m very transparent with them if there are problems or issues. If there is anything they don’t like about something, they can talk to me about it. But over-communication and transparency create trust.

SD: Some CFOs have said that the CEO can sometimes get in the way of effective communication with the board. What’s your take on that?

CR: I think that’s a valid comment. Just as there are all kinds of personalities of people in the world, there’s all kinds of personalities of CEOs. Some are very transparent and some are very controlling, but you’re not going to have someone become CEO if they don’t have a controlling personality. Some are more concerned about protecting their relationship with the board and trying to keep that relationship exclusive, seeing as it’s about power. More confident CEOs are able to share that powerbase with the CFO and treat them as a trusted partner.

SD: Where do you get the energy for all of the many accomplishments you have had in your career?

CR: I don’t know what else to do! I don’t have hobbies, I don’t play an instrument, and I can’t sing or dance… I’m a working cat! That’s what I do. And I’m good at it and I think as long as I have the ability to contribute and help create jobs, companies and ROI for investors, I’m going to keep doing it.

SD: What advice would you give to a young female CFO?

CR: I would say that you have to be absolutely fearless. One of the things that I did wrong earlier in my career was I thought I had all of the answers, but if you don’t get buy-in with some of the other members of the executive staff, it doesn’t really matter. Enter in the brainstorming conversations with the executives. Ask for everyone’s ideas, no matter how crazy those ideas may be. Create a common mind rather than coming in with all of the answers. Shut up and ask others what they think!

SD: What are you most excited about in your new role?

CR: I’m really excited about this being a pivotal time for UniPixel. We just acquired the Atmel touch film technology and the production facility in Colorado Springs. We are combining the best aspects of the UniPixel technology that we worked on with Kodak and the Atmel technology to come up with something that is more than just one plus one. I’m also very excited about the CEO I’m working with. The number of people he knows and who greeted him at a recent information display convention in San Jose was very heartening for me.

I recently visited the newly acquired Colorado Springs facility and the energy level there is amazing. These people are now able to work with a much smaller, more nimble and flexible company rather than being under a small vision of a large company. The energy level there is still like a start-up.

SD: What is the top thing you need to accomplish in this new phase of the company?

CR: Finance and admin are thinly staffed. I have to get comfortable with a minimum amount of support and identify the positions that I need to upgrade, as well as bringing in proper software and processes for finance. Even though that’s a lot of work, it’s an advantage because you’re not inheriting someone else’s ideas for a business.

SD: Is there something that you feel you would like to tell the CFOs who read this blog?

CR: Stick together! Form groups and partnerships. Join professional organizations and become a cohesive group so that if you’re ever in a bind –finding yourself in need of a boilerplate template for a sales commission plan for staff delivered software, for example – you can pick up the phone, email or text another CFO and ask if they have ever dealt with something similar. Those kinds of professional contacts and friendships are amazingly helpful and allow you to shortcut so many of the things that you would otherwise be handling alone.

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A CFO Success Story is a feature of Samuel’s CFO Blog, where Samuel Dergel follows up on his book, Guide to CFO Success, speaking with CFOs featured in CFO Moves, Samuel’s popular and comprehensive weekly report on CFO Movement across the USA.

January 21, 2015 By Samuel Dergel 4 Comments

Lessons Learned from Target Canada: Strategy vs. Culture vs. Leadership Talent

The closing of Target in Canada within a couple of years of the iconic US retailer expanding its business in an attempt to become multi-national in an attempt to complete and grow against its main competitor (small company based out of Arkansas) is sad.

Sad because over 17,000 people lost their jobs and need to start over.

Sad because the brand of a true ironic American company has taken a big bruising.

Sad because, if the expansion was executed correctly, it would have changed, and probably improved, the retail landscape for Canadian consumers, not to mention the impact it could have had internationally.

And most importantly, sad because it didn’t have to turn out this way.

I have waited to share my thoughts on this news so it could allow me to think about how to comment on this property, while taking in the commentary and opinions of others.

There are those that come out and blame the logistical failure that led to empty shelves.

A number of people pointed to pricing differences between the US and Canada that had Canadian consumers scratching their heads at the perception that Target Canada’s pricing was inconsistent and unfair.

Pundits point to the poorly chosen locations ‎that Target chose after the demise of Zellers in Canada, as well as the strategy of opening too many stores at once while not learning this new and culturally different market.

In the end, while these may be reasons (excuses) for a series of failures, the failures of execution stem from the failure of leadership. And this goes all the way to the top, and every leadership level on the way there.

Imagine the scene in the boardroom at Target a few years back. Imagine executive management making a very slick presentation to the Board as to the Who, What, Where, Why, When and How of expanding into Canada. Imagine that everyone was giddy with expectations of success, profits and accolades. The strategy was set. All was needed was the execution of the strategy.

When I picture the final approval at the table, my childhood memory is of Captain James T. Kirk saying those famous words “Make it So, Number One”.

Obviously, “making it so” is a lot easier said than done. Target’s Canadian adventure is one more highly publicized misadventure for MBA case studies of the near future.

Leadership Talent is where this fell apart. All the actions or inactions, reasons or excuses, come from the fact that the right people were not hired or promoted to make this grand scheme work.

I continue to see, time and time again, situations where companies do not bring on board the best possible leadership talent to execute. Execution not only means following the original strategic plan, but making sure that the plan continues to evolve as the situation evolves. The mistakes we know about, as well as the mistakes we will never hear about, all contributed to the demise of this $4 billion dollar adventure for Target shareholders.

I also continue to see, time and time again, choices being made in executive hiring that are emotional, personal and illogical. Vested interests lead to decisions being taken without proper assessment of the true needs compared to the knowledge, skills and abilities of the best candidates for these mission critical roles.

The bright side of the Target foray into Canada is the impact that Target culture has had on a generation of Canadian employees. I enjoyed reading and hearing about the warm, motivating, employee excellence and recognition culture that permeated the organization. ‎I believe that employers and employees across Canada will benefit from the introduction of these ideas into businesses across Canada for years to come.

But to paraphrase Peter Drucker:

Culture may eat strategy for breakfast, but Leadership talent ensures that there is food on the table.

November 5, 2014 By Samuel Dergel Leave a Comment

The C-Suite Relationship Map

I am fortunate to speak with hundreds of executives each year, in addition to those that I follow and track. Over the years, I have learned a lot about success, what works and what doesn’t, from these talented leaders.

One area that successful executives have in common is their ability to get the best out of their corporate relationships. No matter the discipline of the C-suite executive, their technical ability is just the base upon which they start having an impact on their organization. The CXO is not an island, but is integrated into an ecosystem that is mutually dependent. The success of any executive relies on others. Those who recognize, nurture and sustain successful corporate relationships are those that accomplish more.

My blogging and recent book, Guide to CFO Success, focuses on my primary audience, the CFO and the Office of Finance. Some of the content is CFO specific, but the guidance with respect to relationships applies across the executive suite. Guide to CFO Success spends a few chapters dealing with relationship management for the Chief Financial Officer. A key tool in this discussion is my CFO Relationship Map, a copy of which is visible below.

While I created the Relationship Map for my discussion with my Finance audience, this Relationship Map is useful to all executives who wish to succeed in their own environment.

The Relationship Map is a graphical representation of the areas of corporate relationships. They include who you work for (at the top of the map), who you work with (internally, on the right of the map, and externally on the left), as well as those that support you (your team).

In the CFO Relationship Map, you’ll notice that the CFO reports to the CEO, Board and Investors, and works with the other executives of the company internally. The CFO has a number of important outside relationships, which can include bankers, lawyers, auditors and other advisors. And, as I say in my book, the CFO can only be as good as the team they have allows them to be.

Depending on your own situation, your personal Relationship Map will look different. However, like other executives, you have people you work for, work with internally as well as externally, and have people that support you.

To read the full article on the BlueSteps Executive Career Insider Blog at this link.

You can also map out your own relationships, using this blank Relationship Map or by creating your own.

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1) This is a platform play at the end of the day.

2) Know that the CFO opportunity is a big one.

3) You are not alone.

4) The next big thing.

5) Advice to midsize companies and their CFOs.

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